Day D 04/23/2019 and 05/07%2019: The new era of hyper-personalization for developers - software for monitoring customer behavior on the web and its subsequent analysis using HIGH-TECH tools such as Machine Learning and Artificial Intelligence. B2B where you can be. A website that then runs on this platform is dynamic and offers relevant content to its users - relevant products and services and consequently relevant remarketing. The end customers are mainly e-shops and anyone who sells their services and products via the web. The use of the platform leads to a lower rate of immediate abandonment and higher site visitor -> customer conversion rates because it offers relevant personalised content to the site visitor. The project is offered for investment to Venture Club members - further details are available upon login.
The original Czech project is in its second year and now has end customers (over three partners) who can meet it, including a corporate client from the banking segment. It has all the attributes of an interesting advanced startup: clients and product already exist. The first few million CZK have been invested. It has six founders working in the project, with business experience. A clear vision, concept, strategy... and sufficient potential. And just like Apple bets on perfect service, even if it doesn't always offer something new, this project manages to attract attention.
We liked the presentation of the original Czech open source platform with an interesting model in the first round and therefore we announced a second round - with the aim of project economics, risks, opportunities, competition, exit options and timing. In the meantime, the platform has its first additional investor (50k EUR) and already has customers and great prospects for success. The new materials - presentation part 2 - are available for download, including the business plan in xls if you have a signed club NDA. Take a look at them. We seemed to have found a great project. The club made the investment in 2019, we invested £11.6m and have continued to fund the project, even in 2021, and in the current round (up to £14m more). Because Behavee didn't find enough customers in the original model - it has currently split into two companies. The digital agency Behavee offers quality services mainly for e-shops and is expanding. But Behavee's core startup - Maffiliatte - hasn't been able to make it big yet - so it's looking for another investor.
